HomeNew Orleans PelicansNew Orleans Pelicans launched Hendo January 25, 2013 New Orleans Pelicans New Orleans Hornets Owner Tom Benson announced today that at the conclusion of the 2012-13 season, the name of the team will become the New Orleans Pelicans. From press release: Perseverance and renewal have been hallmarks of our community’s resurgence and the Pelican’s remarkable recovery closely matches that of the Gulf South Region. The Pelicans will be more than a namesake for the franchise, as New Orleans, the State of Louisiana and the Gulf South have a rich history connected to the name. Represented on Louisiana’s state flag and seal, the Pelican has been the state bird for over a century. The Pelican symbolizes the determination to not only survive, but thrive even when the odds are stacked against them as our region has demonstrated over and over. Public reaction to the new look has been pretty positive overall with a lot of people really liking the new colour scheme especially. Well, except maybe for Chris Paul:- Pelicans??? #ImNotRollin — Chris Paul (@CP3) January 24, 2013 Check out our album on the Hoop Diary Facebook page for a complete look at all the primary and secondary logos.