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Andre Miller gets a haircut
Chicago Bulls

Andre Miller gets a haircut

[embedvideo id=”IZoHSBaRgmc” website=”youtube”] Andre Miller may win points for bravery

Miami Heat – Unfair Advantage
Chicago Bulls

Miami Heat – Unfair Advantage

[embedvideo id=”q7VigrfA-RU” website=”youtube”] Seriously, this Dwyane Wade to LeBron James

surprise
Heated Exchange, Big Victory
Chicago Bulls

Heated Exchange, Big Victory

The Miami Heat scored a very valuable 97-94 victory over

Derrick Rose – Inspiration

Derrick Rose – Inspiration

[embedvideo id=”aO0nePnd_Pc” website=”youtube”]

Yesterday we posted the new LeBron James, fan-inspired Nike commercial. It had a lot of production value, told a great story and showed yet another side of the looming legend known as King James. Today we look at another fan-inspired commercial, this time featuring Derrick Rose and a far simpler approach.

Much like the Nike commercial, this 39 second spot demonstrates some of the hard work that has Rose returning to the NBA hardwood stronger than ever. There are far less cameras involved and much less physical fan involvement, yet it pushes very similar buttons.

Derrick can be seen reading some of the fan mail he has received over the course of his recovery, positive message after positive message. A far cry from some of the slanderous rubbish that athletes often have to put up with via social media, which we all know gets posted for attention’s sake.

The commercial also promotes the all-new Inside Stuff program that debuts on NBA TV, November 2nd.

With a new season just around the corner, it’s nice to be reminded what good old fashioned fan mail with your heroes is all about. If I had written a letter to Michael Jordan or Scottie Pippen when I was a kid, it would have sounded very similar.


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Sleeving is (not) Believing
Miami Heat

Sleeving is (not) Believing

For all those people who criticised the Golden State Warriors

Rose Returns
Chicago Bulls

Rose Returns

[embedvideo id=”uNScJsrob2Y” website=”youtube”] Derrick Rose returned to full competition on

Jingle Hoops and Horrible Jerseys
Oklahoma City Thunder

Jingle Hoops and Horrible Jerseys

If there’s one thing we can count on, it’s the