Born to Assist

The use of NBA players by corporate marketing machines has picked up another notch in the quality stakes with this latest campaign from State Farm. In a similar approach to Pepsi’s ‘Uncle Drew‘ and Kia’s Blake Griffin-inspired¬†commercials, this new addition by the marketing gurus at State Farm has set the table for another fun series.

Chris and Cliff Paul, born to assist.

Cliff Paul


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I am a life long Aussie fan of all things basketball and a proud Oracle Arena disciple. You can find all of my NBA ramblings here on or follow me on Twitter.

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