Born to Assist

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The use of NBA players by corporate marketing machines has picked up another notch in the quality stakes with this latest campaign from State Farm. In a similar approach to Pepsi’s ‘Uncle Drew‘ and Kia’s Blake Griffin-inspired┬ácommercials, this new addition by the marketing gurus at State Farm has set the table for another fun series.

Chris and Cliff Paul, born to assist.

Cliff Paul

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An irrationally addicted follower of all things NBA since 1986. A casual contributor on a website that only has one contributor. Will Photoshop for food and old basketball cards.