Born to Assist

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The use of NBA players by corporate marketing machines has picked up another notch in the quality stakes with this latest campaign from State Farm. In a similar approach to Pepsi’s ‘Uncle Drew‘ and Kia’s Blake Griffin-inspired┬ácommercials, this new addition by the marketing gurus at State Farm has set the table for another fun series.

Chris and Cliff Paul, born to assist.

Cliff Paul


An irrationally addicted follower of all things NBA since 1986. A casual contributor on a website that only has one contributor. Will Photoshop for food and old basketball cards.