Born to Assist

The use of NBA players by corporate marketing machines has picked up another notch in the quality stakes with this latest campaign from State Farm. In a similar approach to Pepsi’s ‘Uncle Drew‘ and Kia’s Blake Griffin-inspired commercials, this new addition by the marketing gurus at State Farm has set the table for another fun series.

Chris and Cliff Paul, born to assist.

Cliff Paul

About The Author


I am a life long Aussie fan of all things basketball. You can find all of my NBA ramblings here on or follow me on Twitter.